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OPPO FIND X3 series
OPPO FIND X3 series
OPPO FIND X3 series
OPPO FIND X3 series
The future of smartphone - OPPO X 拉卷屏
The future of smartphone - OPPO X 拉卷屏
Playful companion for your family and pets.
This is an ArtCenter project judge by the professional designers from Apple and Google.
This design proposal is recognized as the top 3 projects in the class.
OPPO FIND X3 series
Year: 2021
OPPO Find X3是OPPO于2021年3月11日发布的Find十年理想之作系列手机,于2021年3月19日开售。
FIND X3遵循一个清晰的设计策略,它可能是一个有争议的设计,但在满足商业定位,品牌现状上,它做到了极高的完成度。我们在手机设计之初,将高端突破使命深入植入手机设计过程。将手机的亮点强化,成为一个带有争议,优点突出的产品。“喜欢的人会很喜欢,不喜欢的人也会说它丑的有特点” 这种设计风格将品牌的曝光度提升了一个台阶。
在熟悉的造型上适当添加未来元素,使其既有不超出目标用户认知边界的合理性,又具有超脱于当下共识的未来感,这便是理性未来方向。
Rational by convention, futuristic by beyond normal.
一体流线设计,打破影像镜组与机身的边界,过渡行云流水。整片玻璃在热锻下成型,先后3D曲面过渡。指尖从机身边缘平滑过渡至摄像头边缘,触感流畅,浑然天成。
我作为X3海外发布会主持人介绍未来一体流线的设计风格。
DESIGN HIGHTLIGHT
The camera module’s elegant Gradient Arc Camera neutralises the single-sheet glass rear panel with a fluid curve—rendering the phone’s sleek contours a natural complement to your own style.
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